Mount Franklin has launched a new brand campaign that takes a fresh, light hearted look at the power of its ‘anti dry, pre-wetted, see through water’.
Created by Saatchi & Saatchi NZ and produced by Australian production company, Finch, the campaign features Australian actor Josh Lawson, and Mount Franklin Lightly Sparkling ambassador, Jennifer Hawkins.
Filmed in Sydney and surrounding locations, the beverage giant says the TV, outdoor and digital campaign celebrates Mount Franklin’s status as one of Australia’s best known and loved brands.
“This campaign gives the brand a fresh new tone that breaks water category conventions by adding some humour and spirit,” Victoria Fraser, group marketing manager CCA brands said.
“Mount Franklin is Australia’s favourite water brand, it’s available everywhere, everyone knows it, and we think it’s time to celebrate it.”
