Sara Lee, a brand of McCain Foods Australia, has released a new sub-range of premium frozen desserts and ice creams in Australia and New Zealand, Sara Lee Incredibly.
Partnering with advertising agency, O’Shea and O’Brien of Sydney, Sara Lee has launched a four-month campaign for Sara Lee Incredibly, with executions planned across outdoor, transit, national magazines, retail, and digital.
“Our new Incredibly range is for those looking for a step up from the norm, appealing to our more foodie consumers seeking an indulgent, sensory treat or a dessert to share in a casual social gathering,” Sara Lee marketing manager, Karen Ramsay, said.
Sara Lee Incredibly Creamy Ice Creams, Incredibly Crunchy Cheesecakes, and Incredibly Gooey Lava Puddings are ranged nationally in Australia, and the advertising campaign will run from October 2015 to February 2016 and will be accompanied by a digital campaign from November onwards.
