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Lani cherries make global debut

cherriesFresh produce marketer and distributor, Freshmax Group, in conjunction with its business and innovation unit, Innovar, has announced the commercial launch of its new Lani cherry.

Having been in the trial and development phase for the past five years, the fruit’s composition is a robust, large, early cherry, with deep red skin and a sweet eating quality.

The majority of the fruit is destined for Freshmax’s premier export customers in Asia, where demand for the variety is expected to be strong.

The cherry variety, which is currently being harvested in Central Otago, New Zealand, is the company’s second commercial IP cherry release, after the launch of Starletta in 2013.

 

 

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