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Select Harvests boosts range with Nuvitality

nuvitalitySelect Harvests has added a new brand, NuVitality, to its wholefoods product category.

Select Harvests is one of Australia’s largest nut and health food companies. It established the NuVitality brand in response to growing health food trends and consumer demand for a simplified product selection

“Consumers, especially Millennials, with positive attitudes toward health, fitness and wellbeing are increasingly seeking natural and minimally processed foods with ingredients that promote good health,” said Wayne McIndoe, Select Harvests business manager.

“There has been strong growth in the grains, seeds as well as snack segments due to ongoing consumer demand for gluten free and ‘better for you’ products, and as a result, we anticipate double digit growth in these categories within the next decade,” said McIndoe.

He said the company NuVitality seeks to improve consumers’ shopping experience by simplifying the product offering as well as launching exciting on-trend products.

The NuVitality range comprises more than 50 health food options across multiple categories including nuts, seeds, grains and meals such as almonds, linseed and walnuts as well as popular superfoods including goji berries, quinoa, teff and chia seeds. These also include gluten free options and low carbohydrate products with no added sugar.

Products comprise natural ingredients with minimal processing to deliver maximum benefits for health.


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