In the lead up to the Rio 2016 Olympic Games, Coca-Cola has launched a new campaign with Australian hurdling sensation and Olympic medal hopeful Michelle Jenneke as ambassador.
Jenneke was selected for her well-known positive outlook and ability to bring her personality her sport, the company said.
Jenneke will be the face of a new TV ad to promote the Olympics campaign and will also engage in PR and social media activity to encourage Australians to share their own #ThatsGold moments and get behind Australian athletes. There will also be additional proximity out-of-home advertising and tailored digital activity.
Special limited edition Olympic collectors packaging is now available across 375ml packs of Coca-Cola, Coca-Cola Zero and Diet Coke, as well as 600ml packs of Diet Coke and Coke Life. There are six variations of designs on the 375ml cans (sold in 30 packs only), while on the 600ml bottles there are four designs per variant (sold in singles).
Coca-Cola brand manager Romy Mueller said: “Coca-Cola and the Olympic Games share many key values that make us so compatible. The gold medal is an icon of Olympic success and our #ThatsGold campaign goes one step further by taking that gold feeling beyond the podium, bringing people from all walks of life together to celebrate everyday moments that inspire us all. The campaign is one of our biggest Olympic campaigns to date and we hope to bring Australians together to make the most of the big occasion!”
Coca-Cola has a history of being the longest standing partner of the Olympic Games, dating back to the 1928 Games in Amsterdam.
