“Our Comebacks campaign was born from the fact that we are always getting requests to bring back some of our much-loved Smith’s flavours from the past,” said Smith’s marketing manager Olivia Sutherland.
“Heinz Tomato Ketchup and Bega Cheese are two of the flavours which are consistently requested by consumers. Our research indicated that these nostalgic flavour re-releases are popular with Aussie shoppers and will drive excitement within the snacks category, and help retailers drive incremental sales.”
The re-release of the new flavours is being supported by a disruptive marketing campaign that includes in-store displays, a new 12-week TV campaign, 16-weeks of digital display activity, six months of cinema sponsorship and ongoing social media support.
The products are now available for a limited time in Woolworths, Coles, independent retailers and petrol and convenience stores in 80g and 150g sizes.