Originally trading as Pickles, Pies and Petticoats, the gourmet cookie company was one of the first local brands to capitalise on the ethos of Byron Bay, with the company relaunching itself as the Byron Bay Cookie Company 25 years ago. Whilst its products are now sold nationally (and beyond), Byron Bay Cookies are still baked in Byron Bay.
“Creating and producing our first campaign is such a milestone for our brand, and we wanted to capture the true essence and beauty of Byron,” Emilie Emond, marketing manager for Byron Bay Cookie Company said.
Starring local talent and Instagram power weights – and real life close friends – Olive Cooke and Lisa Danielle , the film follows two friends as they explore some of Byron’s most iconic locations, stopping at the local markets and pausing to enjoy a coffee and a cookie (or two).
Local fashion label and international success story Spell Designs also makes an appearance. The film is backed by an enchanting soundtrack by local artist Mikey Bee who composed the track “Runaway” exclusively for the campaign. The lyrical beauty of the soundtrack and the luminescence of the cinematography come together in a captivating way.
Whilst the brand has strong ties with the café market, the film also showcases the brand’s latest gift range, a collection of keepsake tins featuring stunning botanical prints inspired by the subtropical flora of the Byron Bay hinterland.
The ‘Taste of Byron’ campaign will launch on 30 November 2017 to coincide with Byron Bay Cookies’ partnership with Openair Cinemas, with the short film making its debut on the big screen of Openair Cinemas in Melbourne’s St Kilda, with the brand also sponsoring the Bondi franchise in Sydney in January.
Byron Bay Cookies’ new floral gift range is available from David Jones store nationally at an RRP of $16.95 (200g tin) or online.