PepsiCo creates new Doritos Crackers
PepsiCo has unveiled recently its new Doritos Crackers, a snack with an intense flavour hit that packs a crunch in every bite.
The global company said in a statement the bite-sized crackers are oven baked not fried, and then loaded with Doritos flavours to satisfy tastebuds and hunger.
“Doritos Crackers are an exciting way to attract a new consumer base to the biscuit category in the form of millennials, who are the heartland of Doritos. The brand has a cult following with the young and hungry and we are thrilled to be able to deliver them with an exciting new way to enjoy iconic Doritos flavours,” Doritos brand manager Alison Silver said.
Doritos Crackers are available in four bold flavours which will deliver the flavour hit the brand is famous for – with Cheese Supreme, Mexicana, Texan BBQ and Sweet Chilli & Sour Cream. The product is packaged in sleek black boxes, bringing a modern edge to the category and increasing shelf standout.
The company said the brand new innovation is set to grow the biscuit category- driving value and excitement with millennials who are on the hunt for a bold new snack, from a brand they know and love.
Doritos Crackers’ four new flavours are available nationally in grocery stores as well as petrol and convenience stores from mid-April 2018 for RRP $3.49.