product Archives - Inside FMCG

10561 Bodiology Supplement VANILLA 400g

Fonterra launches all-in-one supplement

Bodiology is formulated to build and repair joints, bones and muscles.

marketing

The six new Ps of marketing

Traditional four Ps serves as foundation in business as new ones come into play.

Doritos Crackers

PepsiCo creates new Doritos Crackers

Soft drinks giant unveils new snack flavours.

see

PART 6: The secret to successful packaging design

Know the real worth of your product.

Unique2

PART 5: The secret to successful packaging design

How do you demonstrate value for money on a retail shelf without a discount sticker?

packaging

The secret to successful packaging design – PART 4

To be engaging, design must be relevant to the target consumer – emotionally connecting with their needs and wants.

cleaning products

Australia’s best-selling household cleaning products

Pine O Cleen, White King and Duck put the sparkle in Aussie households.

mobile food

Bucking the Big Brother concept

In ways Orwell could never imagine, the smartphone has brought about a people-powered revolution.

Creative

The secret to successful packaging design – PART 3

Irresistibility is impossible to refuse.

glass

The secret to successful packaging design – PART 2

Clarity is the core element of all marketing communications.

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