product Archives - Inside FMCG

Fonterra launches all-in-one supplement

Bodiology is formulated to build and repair joints, bones and muscles.

The six new Ps of marketing

Traditional four Ps serves as foundation in business as new ones come into play.

PepsiCo creates new Doritos Crackers

Soft drinks giant unveils new snack flavours.

PART 6: The secret to successful packaging design

Know the real worth of your product.

PART 5: The secret to successful packaging design

How do you demonstrate value for money on a retail shelf without a discount sticker?

The secret to successful packaging design – PART 4

To be engaging, design must be relevant to the target consumer – emotionally connecting with their needs and wants.

Australia’s best-selling household cleaning products

Pine O Cleen, White King and Duck put the sparkle in Aussie households.

Bucking the Big Brother concept

In ways Orwell could never imagine, the smartphone has brought about a people-powered revolution.

The secret to successful packaging design – PART 3

Irresistibility is impossible to refuse.

The secret to successful packaging design – PART 2

Clarity is the core element of all marketing communications.

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