Earlier this week, Gillette became the latest FMCG giant to use its global platform to confront social issues, with its new The Best a Man Can Be campaign.
The iconic razor brand released an ad addressing the #MeToo movement and toxic masculinity. The almost two-minute short film depicts situations of bullying and harassment and asks, “Is this the best a man can get?”
Gillette said that it’s time to acknowledge that brands play a role in influencing culture.
“We have a responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions of what it means to be a man,” the company said on its website.
Today we are asking, do you think it’s OK for brands to speak out on social or political issues? As always feel free to share your thoughts in the comments.