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Followbrands Archives
Why a growing portfolio can negatively impact strategy and how to fix it
Streamlining a brand portfolio can be a challenge but it pays dividends.
How brands support staff during crisis has major impact on consumer trust, study finds
"Trust has a fundamental role to play as businesses begin to reopen their doors and rebuild operations," Qualtrics resea...
Change in consumer mindset driving private-label growth
Blurred lines between national and private label brands creates opportunities for co-innovation between retailers and su...
How FMCG brands can make an impact on societal issues
Deloitte on how a brand can impact issues and how it affects profit.
How to build trust and accelerate brand growth in 2019
While low levels of trust are a challenge, gaining or rebuilding trust also provides an opportunity.
The demise of mediocrity in FMCG
The rise of artisans spells the downfall of ubiquitous brands.
Gillette’s corporate calculation shows just how far the #metoo movement has come
How corporate social activism can be good for business.
Poll: Should brands speak out on social issues?
When it comes to social and political issues, is it best to speak up or stay silent?
How to keep your brand on supermarket shelves
Brands need to create meaningful products that appeal to today’s price conscious consumers.
How the key to the heart is hidden in the letterbox
Consumers are exposed to thousands of advertisements every day.
Brands face big challenge this Christmas
The “last yard” of the consumer’s journey in-store must live up to expectation.
Local brands big challenge in China
Gaining market share is a matter of careful strategy and having a strong offline presence.
2016 Best New Product Award winners announced
Fine foods Australia names best new food and retail products.
The list of brands Australians can’t live without
Most consumers favour home brand groceries over big name brands
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