Arnott’s teams up with Lion on ‘bikkie’-flavoured milks
Australian biscuit company Arnott’s has teamed up with Lion Dairy and Drinks’ brand Dairy Farmers to release limited-edition ‘bikkie’ flavoured milks at Woolies and Coles.
The much-loved Iced VoVo and Mint Slice biscuits have taken liquid form, with the Mint Slice drink infused with peppermint oil and the taste of raspberry jam coming through in the Iced VoVo drink.
The two businesses are hoping the partnership will give new life to some old favourites.
“We’re thrilled to be teaming up with Arnott’s, a brand that is synonymous with the arvo snack. While I love the classic choccy milk, this partnership presents a great opportunity to bring some fresh, yet reminiscent flavours to the market,” Darryn Wallace, Marketing & Innovation director at Lion Dairy & Drinks said.
Arnott’s Iced VoVo and Arnott’s Mint Slice drinks are available in independent grocery and convenience stores this April. Coles will stock the range on May 20 and Woolworths will have it available by May 25.
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