FMCG giant Procter & Gamble (P&G) has partnered with National Geographic, on a six-part docuseries tackling social issues from extreme poverty and inequality to sustainability.
Co-produced with Global Citizen and RadicalMedia, the series is designed to encourage citizens worldwide to drive change. Celebrities and social activists such as Hugh Jackman, Usher, Pharrell Williams, Gayle King, Uzo Aduba and Rachel Brosnahan have thrown their support behind the project.
The documentary shows how people around the world deal with difficulties such as access to education; schooling for displaced children, plastic pollution and the water crisis.
Social activists, influencers and media including TV host Hayden Quinn, National Geographic photographer Michaela Skovranova and P&G communications leader Candice Glynn took part in a panel session before a private screening of episode 5: ‘Ending Plastic Pollution’.
“The ACTIVATE partnership is the result of a shared commitment National Geographic, P&G and Global Citizen have made to leverage our collective influence, audience and scale to both raise awareness and inspire a global community to take action,” Candice Glynn, communications leader, P&G Australia said.
“P&G has a rich history of leveraging our brands and our people as a force for good to make the world a better place by helping to solve critical issues related to girls’ education, clean drinking water, disaster relief, environmental sustainability and inequality.
Last year, P&G announced ‘Ambition 2030’ goals to continue its commitments to make all packaging recyclable or reusable, and ensure no P&G packaging finds its way to the ocean.
The documentary series is premiering on the National Geographic on September 16 at 8.30pm AEST/NZST.