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Major alcohol companies to introduce age-restriction labels

Athens, Greece – November 14, 2019: Bottles of cognac and liqueur alcoholic spirits for sale at liquor store.

Liquor giants have pledged on Tuesday to introduce age-restriction labels and enforce tighter controls on online content to help curb underage drinking.

Twelve of the major beer, wine and spirits companies have made the commitment including Asahi, Bacardi, Beam Suntory, Carlsberg, Heineken, Diageo and Kirin.

The International Alliance for Responsible Drinking (IARD) told Reuters the new age-restriction labels will be applied by 2024 and will also apply to alcohol-free products.

The IARD said that there is a decline in underage drinking in many countries but it is yet to become a global trend.

Liquor producers said that applying online safeguards will be about more than just asking website visitors to confirm their age. The companies agreed to apply tighter safeguards for at least 95% of online alcohol marketing by 2024.

IARD said it is also looking into the option of allowing adults to opt out of alcohol marketing.

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