General Mills’ Rooty Hill plant has committed to producing an average 10,000 pasta meals per month for a year to donate to people in need through a partnership with Foodbank Australia.
The unique charity model is an exercise in how businesses can help take some of the unpredictability out of food donation supply, and to an extent answers the impact of the ongoing coronavirus pandemic. Raw ingredients and packaging have been donated by General Mills’ suppliers to reduce the production cost.
Foodbank Australia is currently the only food bank around the world to be operating a supply program in collaboration with food and grocery industry partners.
“With one in five Australians already having faced food insecurity at some point last year, widespread unemployment and an economic recession have hit hard and fast for families Everywhere,” said Foodbank Australia CEO Brianna Casey. “People are doing it tough right now and it’s partnerships like this Collaborative Supply Program that enable us to plan ahead and make every dollar go further.”
“This model allows us to move beyond important, but unpredictable products diverted from landfill to a constant supply of basic essentials like this premium pasta product from General Mills,” said Foodbank Australia GM – national supply chain Michael Davidson.
“We’ve seen this model operate to great success with other pantry staples and are excited to see this further extension of our partnership with General Mills come to life.”
“We’ve created a template which people and companies can follow using resources and networks they already have to make an even greater difference,” said General Mills Australia MD Peter Everett.
“It’s taken a huge effort from our staff putting this together and while it’s tough for our suppliers to make this donation due to Covid-19, we think it’s the perfect time to make that difference and be a force for good given the impact it will achieve at this critical time.”