Former Cellarmasters chief joins WithWine

Technology group WithWine has appointed Cellarmaster’s former chief Ben Copeman-Hill as chief growth officer. 

Prior to joining WithWine, Copeman-Hill was GM at the wine club business Cellarmasters for five years. He specialises in direct-to-customer and e-commerce wine business growth and has almost 20 years of experience in global sales and marketing background. 

“Ben has a strong background leading the growth of Australia and New Zealand’s most prominent direct-to-customer businesses,” said Richard Owens, CEO and founder of WithWine.

“Now with Ben joining our team, we are combining our extensive technological expertise with in-depth knowledge of the wine industry, helping wineries connect with their customers and enabling their customers to enjoy a polished and personalised service through their device of choice,” he added.

Founded in 2014, WithWine is a direct-to-customer management system of choice for Australian wineries, including Henschke, Petersons and Leeuwin Estate.

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