FMCG giant Mars Petcare is working with the animal welfare group Birdlife Australia to raise awareness of and save the endangered Australian Swift Parrot, which resides in Tasmanian forests.
The multinational company said that continued logging by the Tasmanian Government is further endangering the species as its natural habitat is damaged.
“We hope that our on-pack Trill campaign will help in some way to save this magnificent and endangered species,” said Jon Regan business manager, Mars Birdcare Australia.
“Australian wildlife is one of the things that makes our country unique, so protecting that is something we are extremely passionate about.”
The company organised the ‘Act for Birds’ campaign and created a QR code stamped on Trill seed products sold in Australia. Consumers can scan the code to access the campaign’s website to learn more about the problem and also support the campaign to save the Swift Parrot.
“Swift Parrots are on the fast track to extinction,” said Sean Dooley, national public affairs manager at Birdlife Australia. “Unless we all get together to help protect the birds and the trees they rely on, they won’t be around to delight our grandchildren.”
Trill has been manufactured in the Mars Birdcare factory in Wacol, Queensland, since 1985. The product range includes fortified seed mixes, treats using pure honey and Mix-In fruit and vegetable blends.