Brewer Coopers has rolled out a limited release Australian IPA in kegs and 375ml can format, backed by a marketing campaign fronted by legendary Australian singer James Reyne.
Coopers Australian IPA is made with local hops with citrus notes such as mandarin and orange as well as piney and passionfruit characteristics, according to the brewer. It has an ABV of 6.5 per cent and a bitterness level of 40 IBU.
“We’ve come up with a great-tasting Australian IPA that will suit any occasion,” said Coopers MD and chief brewer, Dr Tim Cooper. “We’re very mindful about when to bring out a new beer and an enormous amount of time goes into getting it right.”
The campaign featuring Reyne was filmed at the Silverton Hotel in Broken Hill. The singer will also perform at several trade events in April.
Reyne previously participated in the Coopers Live, Loud and Local series which was launched last year to support pubs and musicians recovering from the Covid-19 shutdowns.
Coopers Australian IPA will be sold at bottle shops from late April.