Coopers Archives - Inside FMCG

Sapporo revisits its roots with manga-inspired campaign

Sapporo is sharing the brand’s history through a manga-inspired marketing campaign scheduled to launch in Australia next month.

Coopers rebrands Session Ale as Pacific Pale Ale

Coopers Brewery is rebranding its Session Ale as Pacific Pale Ale ahead of summer, with the brew headed to shelves nationwide late this month.

Coopers supports pub recovery with donation of 15,000 beers

Coopers managing director Dr Tim Cooper wants the business to play its part in the recovery.

High barley prices see Coopers profits sink

Despite an increase in sales volumes, Coopers saw profit fall by over $11 million.

Coopers launches Extra Pale Ale to tempt growing craft beer market

Coopers has faced increasing competition from the growing craft beer industry.

Top performers recognised at liquor awards

A total of 54 awards were presented to the best people, products and retailers in the business.

Government defends beverage giants

SodaStream boss says Gov has ‘lost the plot’ over Coke decision.

Haigh’s marks 100

Australian chocolate maker collaborates for special edition centenary product.

Coopers releases special edition pack

Coopers Brewery launches Thomas Cooper’s Selection mixed six pack ahead of Father’s Day.