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Fry’s launches alt-meat product Pea Protein Mince

Plant-based food maker The Fry Family Food Co has rolled out meat alternative Pea Protein Mince. The new plant-based meat is made from non-genetically modified ingredients and plant proteins, without onion and garlic.

According to ANZ marketing director of The Livekindly Collective Tammy Fry, the business wanted to offer a kinder twist on a modern ingredient, and to help Aussies reduce meat consumption while still being able to enjoy their favourite meals.

“Our Pea Protein Mince is just that and, even better, it’s actually easier to cook than traditional mince, cooking from frozen in just five minutes,” said Fry.

“Pea Protein Mince is another way that Fry’s is helping Aussies change the world from their kitchen table.”

Fry’s Pea Protein Mince is available in Coles and independent retailers across Australia.

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