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Kellogg Australia rolls out 100-per-cent recyclable retail displays

Cereal brand Kellogg’s has introduced 100-per-cent recyclable displays across retail stores nationwide.

Developed in partnership with Australian-based point-of-sale supplier ID Pop, the retail displays are made with 80-per-cent recycled content and a water-based coating. The shelf clips – previously made of plastic film and moulded plastic – are sourced from natural materials including sugarcane and wood pulp.

The launch is part of the company’s commitment to work more toward sustainable business practices and reach its goal of 100-per-cent recyclable, reusable or compostable packaging by 2025.

“We’re always looking for ways to reduce our impact on the environment and help create better days for the next generation through our local and global sustainability initiatives,” said Ben O’Brien, director of Sales at Kellogg Australia.

“Our merchandising and point-of-sale tools have always been high on the agenda to extend our sustainability goal so we look forward to rolling out the new displays nationwide. We have been collaborating with our manufacturers and developing an easily recyclable display unit that also uses recycled or renewable content – further reducing our impact on the environment.”

Besides that, Kelloggs aims to help raise awareness of Aussie families about recycling, by adding the new Australia Recycling logo on product packs to let people know they are all recyclable in kerbside recycling bins – and that cereal liners and snack wrappers can be recycled through the RedCycle bins at supermarkets.

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