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Consumer demand prompts Arnott’s to release Less Sugar biscuit range

Arnott's launches its first-ever Less Sugar biscuit range
(Source: Supplied)

Following the success of its Gluten-Free biscuits, Arnott’s introduces a biscuit range with 50 per cent less sugar, offering more options for the health-conscious consumer.

The Less Sugar range features two of the brand’s most popular biscuits – Scotch Finger and Shortbread Cream.

Pauline Mercier, marketing manager at Arnott’s, says recent research shows nearly one in three Australians want to cut back on their sugar intake. 

 “We’ve been listening to what consumers are asking for,” she said. “One of the ongoing requests is for Arnott’s to offer more options that suit their specific dietary needs.”

According to the company, using sugar substitutes like monk fruit extract allow the biscuits to taste just as sweet despite the 50 per cent reduction in sugar. The Shortbread Cream biscuits use Maltitol as a sugar substitute to ensure the cream filling retains the same texture and sweetness as the full-sugar version. 

“Our dedicated bakers have spent more than a year perfecting the reduced sugar versions of some of our beloved biscuits and we are confident they’ve got the same great taste as their originals,” added Mercier. 

Arnott’s Less Sugar biscuits are available at major grocery stores with an RRP of $4.70

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