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Hey Tiger unveils do-good Christmas chocolate collection

Octo Hey Tiger unveils new do-good Christmas chocolate collection
(Source: Octo Hey Tiger unveils new do-good Christmas chocolate collection)

Chocolate brand Hey Tiger has unveiled its first-ever Christmas collection, which features three blocks and two new flavours. As part of its ‘do-good’ mantra, the company will donate a portion of sales to The Hunger Project charity.

The new chocolate collection includes the “fan favourite” Oh Crumbs (Caramel and Gingerbread White Chocolate) and two new flavours, Squirrelled Away (Waffle and Hazelnut Milk Chocolate) and Legendary Aunt Linda (Speculoos Cookie and Cherry Milk Chocolate). 

“This Christmas, it’s more important than ever to gift consciously, and this also matters when it comes to gifting sweet treats like chocolate,” said a Hey Tiger spokesperson.

The company shared that most cacao farmers earn less than a dollar a day and often resort to child labour to keep up with competitive pricing. 

“There are reports that as many as 2.1 million children in the Ivory Coast and Ghana (two major cocoa farming regions) are exposed to child labour,” it added.

To contribute to a more equitable and ethical cocoa industry, the company said it would donate 2 per cent of each product sold to The Hunger Project and women’s empowerment, entrepreneurship, and social development programs. 

 The Hey Tiger Christmas Collection is available for RRP$60 on the company’s website and from Milligram stores nationwide.

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