Bundaberg Brewed Drinks has partnered with Woolworths to launch a limited-edition Retro Ginger Beer.
The brew has the same taste as regular Bundaberg Ginger Beer but comes with packaging that symbolises the brand’s long heritage.
The Retro Ginger Beer carton, remade from the 1968-Bundaberg-range-artwork, has four hero images that emphasise the heritage of the fourth-generation Australian family-owned company in addition to old pictures of Bundaberg’s original Electra Brewery on the front panel.
“We’ve been brewing our range for over 54 years now and we wanted to showcase that longstanding history with consumers,” said John McLean, Bundaberg Brewed Drinks CEO.
“Our research suggests that brand heritage is a driver of trust in our consumers and brings a competitive advantage on shelves, so we’re excited for this limited release to be arriving in time for summer.”
Bundaberg Brewed Drinks is an Australian family-run company recognised for its premium drinks such as Ginger Beer and other non-alcoholic beverages. Last year, the company teamed with Bundaberg Distilling Company to develop Bundaberg Alcoholic Ginger Beer, which featured locally grown ginger and white Queensland cane spirit.
Bundaberg Retro Ginger Beer will be available in four different pack designs at Woolworths from December 1.
