Targeting consumers exploring a “sober curious” lifestyle, New Zealand cidery Zeffer has added a zero per cent cider to its beverage range.
The new 0% Crisp Apple Cider is made from Hawke’s Bay apples, is gluten-free, vegan-friendly, and has only 39 calories per can.
Jody Scott, head cidermaker at Zeffer, assured consumers that the beverage tastes like crisp apple cider, not just sparkling apple juice.
“We use our signature cidermaking style of using local apples and crafting from freshly crushed juice, not concentrate,” said Scott.
She described the new cider as having a bright, fresh apple taste, with a fermented character that offers a refreshing, low-sugar, non-alcoholic beverage that consumers can “sip all season”.
Aside from the new cider launch, the company was recently awarded a Zero Carbon Business Operation certification with Ekos, becoming New Zealand’s first zero-carbon cidery.
“We continue to prioritise sustainability within our business and decision-making and focus on the areas where we can have the biggest impact,” said Josh Townsend, CEO at Zeffer.
“It’s great to celebrate zero with our zero-alcohol cider and our Zero Carbon business operations certification.”
Zeffer’s 0% Crisp Apple Cider is available at Coles stores nationwide at RRP $14.99 per four-pack.
