Craft beer brand Little Creatures has rolled out a limited-edition product range as part of Mardi Gras and Sydney WorldPride festivities.
The revamped packaging boasts vibrant, pastel colours and illustrations paying homage to the celebrations that take place during the event.
Ed Jamison, head of marketing – craft, said: “Our partnership with the festival is a symbol of our ongoing commitment to supporting rainbow communities and to celebrating Australian pride culture.”
The brand is also the official beer partner for the event for the second year in a row and will be present at an array of free and ticketed events throughout the 17-day festival.
The brand’s parent Lion has an ongoing partnership with the Bobby Goldsmith Foundation via a special Brooklyn Brewery Stonewall IPA which raises money for Australia’s longest-running HIV charity.
The limited-edition products now are now available across local bottleshops.
