Australian distillery Bundaberg Rum has launched its first-ever premium small-batch beverage in ready-to-drink cans, chosen by fans across its social media community.
From 5000 votes via a social poll, the Silver Reserve & Spiced Blonde Cola flavour won and will be produced in the new packaging.
Described as “the perfect balance of tropical fruit and sweet spices, with hints of vanilla and oak, with a clear colour” the Silver Reserve & Spiced Blonde Cola has 4.5 per cent ABV and is best enjoyed ice cold straight from the can.
“We know our fans are avid lovers of the Bundy Small Batch Silver Reserve and were excited to produce the very first Bundy Small Batch ready-to-drink can in a flavour that the people voted on,” said Duncan Littler, marketing and experience manager at Bundaberg Rum Distillery.
The spiced cola is available nationwide in stores and online in four-packs of 375ml cans at an RRP of $26 while stocks last.
