Bega has revealed a new look and a label refresh for its peanut butter range, Simply Nuts.
The company tapped design agency Bulletproof to refresh Simply Nuts’ packaging to communicate to consumers that its range is healthy, natural, and crafted with simple ingredients of 100 per cent Aussie peanuts and just “a pinch” of sea salt.
It also features a nod to Aussie peanut farmers who supply the brand with its peanut farmer characters on the pack.
“It’s a dream brief when the truth of the product is so compelling; a natural peanut butter made with peanuts that are harvested right here in Australia,” remarked Matty Johnson, creative director of Bulletproof.
“The new brand and packaging bring this truth to life in an honest, down-to-earth, simply nutty way.”
The label refresh also welcomes the addition of a five-star health rating for the peanut butter, making it easier for consumers to identify healthier food options.
“Simply Nuts is a deliciously good peanut butter, Aussie owned and made with peanuts grown by Aussie peanut farmers who are so passionate about what they do,” added Jess Hoare, marketing manager for spreads at Bega Group.
“We’re thrilled its newly designed packaging communicates this with its enticing visual cues.”
Simply Nuts is available for at Coles, Woolworths and Independent Grocers nationwide. Bega was unable to provide an RRP.
