Mars Wrigley’s brand Skittles has launched Squishy Cloudz, a softer, squishier, and bouncier version of the traditional Skittles candy.
The new sweets have an airy texture and are available in various flavours, including blackcurrant, lemon, orange, and strawberry.
Michelle Gazzola, Mars’s Bitesize portfolio director, said the debut of Squishy Cloudz in the Australian market will drive consumer excitement as the company continues to grow its Bitesize portfolio.
“We’re seeing more and more consumers looking for not just new flavour experiences from their favourite snacks and treat brands, but also new textural ones.
“The introduction of Squishy Cloudz to the Australian market is our first textural variation for the brand, which we think will delight both die-hard fans and general lolly lovers combined,” added Gazzola.
Skittles Squishy Cloudz will launch for a three-month exclusive with Coles stores nationally before rolling out across all grocery and convenience stores. The RRP is $6 per pack.
