Chupa Chups has partnered with supplement brands BSc to launch Protein Water Powders and Soft Protein Bars.
The Bsc x Chupa Chups Protein Water Powders feature four flavours: Watermelon, Orange, Cola, and Grape. Each pack contains 20g of protein.
According to the brands, the product provides collagen, whey, BCAAs, vitamin C, and other essential sports minerals.
Meanwhile, the candy-like BSc x Chupa Chups Soft Protein Bars come in three flavours: Strawberry Cream, Choco Vanilla, and Vanilla. These bars contain 16g of protein, are low in sugar, gluten-free, and have a chewy texture with layers of nougat-like base.
“Creating these products was all about bringing the joy of Chupa Chups to a new audience – delicious flavours with a protein boost that fits your active lifestyle,” said BSc founder Greg Young.
The BSc x Chupa Chups Protein Water Powders and BSc x Chupa Chups Soft Protein Bars are being sold at Chemist Warehouse and Woolworths stores.
The launch is in partnership with brand extension agency Asembl.
