Suntory Boss Coffee has reintroduced its Iced Mocha to shelves across Australia and New Zealand with an improved recipe it says blends flash-brew coffee with rich chocolate flavour.
Designed as “a sweet yet energising pick-me-up” it targets busy professionals, students, and anyone needing a caffeine boost.
“The new and improved Iced Mocha has proven to be a hit in taste tests with a purchase intent of 80 per cent,” said Morgan Loveridge, head of market execution, Suntory Boss Coffee & Future Brands.
“Consumers are saying that the addition of Iced Mocha makes the entire Suntory Boss Coffee range more appealing.”
Entering the ANZ market in 2019, Suntory Boss Coffee has held 52.8 per cent market share in Australia and 69.5 per cent in New Zealand. The brand first introduced its Iced Mocha range in 2023.
The full range is available in supermarkets, petrol stations, and convenience stores.
