Nescafe has added ‘Rich Caramel’ – a new flavour of robust caramel – to its Espresso Concentrate portfolio, launched last year.
Suitable for making barista-style caramel frappes and sweet iced lattes, the caramel flavour joins Sweet Vanilla and Black in the range.
“Caramel flavour is something we’ve done well under Nescafe for years, with our Nescafe Caramel Latte being our top-selling product across our flavoured range offerings,” said Melissah Toomey, Nescafe’s CMO.
The Rich Caramel flavour is available at Woolworths and local retailers and will be available at Coles next month.
“The launch of Nescafe Espresso Concentrate in Rich Caramel is a direct response to our consumers’ enthusiastic and overwhelming feedback when we launched Espresso Concentrates last year,” said Toomey.
Last month, Nescafe launched KitKat-inspired coffee mix.
