Fever-Tree has launched a new flavour into its soft drink range – Lemon, Lime & Bitters – reflecting the company’s strategic expansion into the premium non-alcoholic segment.
The beverage is designed for the Australian market and follows a ‘taste-first’ approach using naturally sourced ingredients, including Sicilian lemons and sun-ripened Mexican limes.
The company says the drink is non-alcoholic, contains 19 calories per 100ml, and is free from artificial flavourings or sweeteners.
The product is rolling out nationally through Coles, Woolworths, Dan Murphy’s, and independent channels.
“Lemon, Lime & Bitters was the original sophisticated non-alcoholic drink, long before the category even had a name,” said Caroline Wood at Fever-Tree.
“As moderation becomes mainstream, we see a huge opportunity to elevate and reclaim it. Outside of the bar, no one has really excelled at how to deliver that crisp, balanced bitters finish consistently, and that’s exactly what Fever-Tree is built to do,” said Wood.
Last year, Papa Salt and Fever-Tree launched blood orange spritz in Australia.
