Dare has launched a line of iced coffee sachets in Australia, marking the brand’s first expansion into the non-refrigerated coffee aisle.
Available in Espresso, Double Espresso, and Mocha, the sachets are designed to allow for customisation, containing no milk powder so consumers can use their choice of dairy or plant-based milks.
The sachets are currently available at independent grocers nationwide and are scheduled to arrive in Coles supermarkets from May 25.
“The coffee sachet aisle has traditionally been about practicality over personality, so we saw a real opportunity to do something very Dare,” said Patrick Davis at Bega Group.
“We’re seeing people take real inspiration from cafes and social media, experimenting with flavour and presentation in everyday settings, whether that’s at home, at work or on a holiday,” said Davis.
Last month, Dare launched a hazelnutty flavour.
