cereal Archives - Inside FMCG

Kellloggs Graded_1.16.1 med res

Kellogg’s invites Aussies to share their perfect bowl in latest campaign

The new campaign features 10 groups of families and friends debating the perfect breakfast bowl.

Kelloggs cereals

Pringles sales help Kellogg’s profit pop

Cereal and snacks company beats Wall Street’s expectations.

Special K Kellogg

Special K’s new pop-up

Free pop-up clinic will highlight benefits and tips on vitamin D, iron and protein.

Kelloggs cereals

Kellogg: millennials skipping brekkie to get by

Cereal company rebukes the avocado generation theory.

Image - Weet-Bix Cholesterol Lowering

Sanitarium secures special approval for new product

Breakfast giant’s research investment pays off with regulator agreeing to bend the rules.


Plant-based milk popularity on the rise

“The world is moving towards a new diversified milk experience.”

Belinda Tumbers

Cornflakes and culture

Inside FMCG interviews Kellogg Australia boss Belinda Tumbers.

Herman Brot

Herman Brot launches breakfast range

New muesli available in supermarkets.


Freedom Foods signs deal with Seamild Group China

New deal sees Aussie food giant boost product range for China-based healthy food business.


Aussies getting creative with cereal

New research reveals breakfast cereal habits.

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