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consumers Archives

ALDI’s “Good Different” campaign

Supermarket giant reveals plan that differs from competitors.

What Aldi can learn

German supermarket chain makes its presence in China.

Budget funding focuses on businesses

FMCG stakeholders will be subjected to a Skilling Australians Fund levy.

Exclusive FMCG jobs market update – May

Implications of changes to the 457 visa are yet to be realised.

Bananas’ popular appeal to Australian consumers

Aussies' top fruit choice according to research.

How brand, not price, will win the Amazon war

Australian retail industry prepares for a shake up.

Don’t miss a trick

Can innovation transform a business?

EFA welcomes new free range egg labelling standard

It will inform consumers of hen stock density on packaging.

Chinese consumers shop online from Aus, NZ

Australian baby food is popular amongst Chinese buyers.

Why and how do we measure what consumers feel?

The history and future of measuring consumer confidence.

How pervasive is the view that ‘healthy = expensive’?

New research explores a new lay theory consumers have about food

Online grocery buyers spending twice as much

Grocery e-commerce, while still small, represents a major opportunity for retailers.

Industry leaders say food is the new frontier in retail

Food retailers need to make brands “fashionable” to increase their appeal to customers.

The impact of emotion on shopper ethics

The emotions at play when customers con businesses.

The secret to successful packaging design – PART 2

Clarity is the core element of all marketing communications.

Study: consumers prefer Australian made

Australian Made Campaign welcomes research that shows consumers want ‘Australian made’

The secret to successful packaging design

To be successful on shelf your packaging design must be riveting, compelling and instantly appealing.

Groceries go gangbusters

Aussies expected to spend up to $19 billion on groceries this Christmas.

Price prime loyalty factor

Nine in 10 Aussie shoppers would switch supermarkets to save money on grocery bill.