consumers
Followconsumers Archives
ALDI’s “Good Different” campaign
Supermarket giant reveals plan that differs from competitors.
Budget funding focuses on businesses
FMCG stakeholders will be subjected to a Skilling Australians Fund levy.
Exclusive FMCG jobs market update – May
Implications of changes to the 457 visa are yet to be realised.
Bananas’ popular appeal to Australian consumers
Aussies' top fruit choice according to research.
How brand, not price, will win the Amazon war
Australian retail industry prepares for a shake up.
EFA welcomes new free range egg labelling standard
It will inform consumers of hen stock density on packaging.
Chinese consumers shop online from Aus, NZ
Australian baby food is popular amongst Chinese buyers.
Why and how do we measure what consumers feel?
The history and future of measuring consumer confidence.
How pervasive is the view that ‘healthy = expensive’?
New research explores a new lay theory consumers have about food
Online grocery buyers spending twice as much
Grocery e-commerce, while still small, represents a major opportunity for retailers.
Industry leaders say food is the new frontier in retail
Food retailers need to make brands “fashionable” to increase their appeal to customers.
The impact of emotion on shopper ethics
The emotions at play when customers con businesses.
The secret to successful packaging design – PART 2
Clarity is the core element of all marketing communications.
Study: consumers prefer Australian made
Australian Made Campaign welcomes research that shows consumers want ‘Australian made’
The secret to successful packaging design
To be successful on shelf your packaging design must be riveting, compelling and instantly appealing.
Groceries go gangbusters
Aussies expected to spend up to $19 billion on groceries this Christmas.
Price prime loyalty factor
Nine in 10 Aussie shoppers would switch supermarkets to save money on grocery bill.