consumers Archives - Inside FMCG

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Best-in-class e-comm content on the digital shelf

Sponsored: Search-optimised content that resonates with consumers needs to become central to any omnichannel strategy.

Card-loyalty-program (1)

Price the main factor driving brand loyalty

Survey: 40 per cent of consumer respondents said they don’t consider brands while shopping.

thankyou-water-range

Values drive value

Consumers’ shopping decision on choosing products depends on societal or political issues.

Advertorial WGSN

Healthy snacking trends you need to know

Advertorial: Snacking culture to evolve worldwide.

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Consumers more mindful on food choices

Top five food trends for 2018.

dining

Eating out trumps Coles and Woolies

Catered food spend outpacing supermarket spend growth by nearly three-to-one.

Advertising

How the key to the heart is hidden in the letterbox

Consumers are exposed to thousands of advertisements every day.

old man shopping

How can FMCG brands adapt to older market?

Elderly people are less experimental and more loyal to brands.

PLAY Online Grocery Future

The Future of Australian Grocery

What have the best-in-class online grocers offered the world?

Career

Exclusive FMCG jobs market update – July

A positive economic outlook for the next 12 months.

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