consumers Archives - Inside FMCG
Can too much choice overload consumers?
Psychologists found supermarket shoppers confronted with a larger choice range were more likely to make a sub-optimal choice, or none at all.
Simple steps to attracting “healthy” and distrustful Millennials
The first in a three part series by Dr. Angeline Achariya, CEO Monash Food Innovation Centre.
Consumers favour supermarkets over online
Australians valued employees, store presentation, product quality and innovativeness, communications and information security.
Best-in-class e-comm content on the digital shelf
Sponsored: Search-optimised content that resonates with consumers needs to become central to any omnichannel strategy.
Price the main factor driving brand loyalty
Survey: 40 per cent of consumer respondents said they don’t consider brands while shopping.
Values drive value
Consumers’ shopping decision on choosing products depends on societal or political issues.
Eating out trumps Coles and Woolies
Catered food spend outpacing supermarket spend growth by nearly three-to-one.
How the key to the heart is hidden in the letterbox
Consumers are exposed to thousands of advertisements every day.
