consumers
Followconsumers Archives

Can too much choice overload consumers?
Psychologists found supermarket shoppers confronted with a larger choice range were more likely to make a sub-optimal ch...

Simple steps to attracting “healthy” and distrustful Millennials
The first in a three part series by Dr. Angeline Achariya, CEO Monash Food Innovation Centre.

Consumers favour supermarkets over online
Australians valued employees, store presentation, product quality and innovativeness, communications and information sec...

Best-in-class e-comm content on the digital shelf
Sponsored: Search-optimised content that resonates with consumers needs to become central to any omnichannel strategy.

Price the main factor driving brand loyalty
Survey: 40 per cent of consumer respondents said they don’t consider brands while shopping.

Healthy snacking trends you need to know
Advertorial: Snacking culture to evolve worldwide.

Eating out trumps Coles and Woolies
Catered food spend outpacing supermarket spend growth by nearly three-to-one.

How the key to the heart is hidden in the letterbox
Consumers are exposed to thousands of advertisements every day.

How can FMCG brands adapt to older market?
Elderly people are less experimental and more loyal to brands.

The Future of Australian Grocery
What have the best-in-class online grocers offered the world?

Exclusive FMCG jobs market update – July
A positive economic outlook for the next 12 months.

Australians choose healthier foods and eating habits
IRI research shows brands are taking advantage of the latest opportunity in the FMCG industry.

Nielsen survey shows changing Aussie consumers
Australians born abroad spend more on groceries compared to their local counterpart.

Confectionery brands reformulate products for consumers
Innovative opportunities for confectionery in FMCG industry.

Plant-based milk popularity on the rise
“The world is moving towards a new diversified milk experience."

Aldi soars above Aussie supermarkets
Discount grocer strengthens with $90 billion supermarket budget growth.