consumers Archives - Inside FMCG
Best-in-class e-comm content on the digital shelf
Sponsored: Search-optimised content that resonates with consumers needs to become central to any omnichannel strategy.
Price the main factor driving brand loyalty
Survey: 40 per cent of consumer respondents said they don’t consider brands while shopping.
Values drive value
Consumers’ shopping decision on choosing products depends on societal or political issues.
Eating out trumps Coles and Woolies
Catered food spend outpacing supermarket spend growth by nearly three-to-one.
How the key to the heart is hidden in the letterbox
Consumers are exposed to thousands of advertisements every day.
How can FMCG brands adapt to older market?
Elderly people are less experimental and more loyal to brands.
