meal kits Archives - Inside FMCG
Marley Spoon is tapping into Woolworths’ logistics, sourcing, media services and customer data.
Recipes will appear in-store on cards or by scanning QR codes on product displays.
Meal kit company boosted by new manufacturing technology and strategic partnership with Woolworths.
Marley Spoon CEO Fabian Siegel discusses the strategic partnership with Woolworths.
Marley Spoon-owned business drops prices, increases healthy options.
OPINION: Having customers do most of the work and feel they have attained “greater value for money’” is the Holy Grail for marketers.
The new range promises cooking times of 15 minutes with minimal preparation.
The food service has been identified as a driver of change for its efforts to reduce food wastage.
The company reaffirmed its prior guidance to reach profitability by 2020.
Fabian Siegel told Inside FMCG that there’s an opportunity for prices to come down.