online shopping Archives - Inside FMCG
Gary Mortimer says the post-Covid-19 consumer will behave very differently and will be overly cautious about their health and spending.
Some products that were expected to increase in popularity actually decreased, a recent survey revealed.
Online penetration will rise to 17 per cent by FY24, compared to the ~11 per cent seen today, according to UBS.
Total online spend set to reach $3.6 billion this year, says NRA.
Over half of survey respondents think shipping is too expensive.
Australians are spending more than $16 billion a year on shopping via social media.
Melbourne’s famous landmark is moving with the times to meet the needs of time poor consumers.
Sixty-three per cent of Australians prefer the bricks-and-mortar experience.
Food and grocery shoppers more likely to make an additional purchases in-store.
Over 6o per cent buy FMCG products online.