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Cola crowned king

coke, coca-colaCola flavoured beverages are the most popular soft drinks in Australia, New Zealand, and Indonesia, according to a new study.

The latest findings from Roy Morgan Research, taken from more than 50,000 respondent interviews, show that Coca-Cola is the undisputed leader in Australia and New Zealand, and Big Cola tops the list in Indonesia.

No less than four of the five most popular soft drinks in Australia are cola flavoured, and three of those are Coca-Cola brands, Coca Cola, consumed by 19 per cent by Australians 14 years and over in an average seven days; Coca Cola Zero, eight per cent; and Diet Coke, five per cent.

Rounding out the top five is another cola brand, Pepsi Max, which is consumed by seven per cent of the population in any given seven days.

Michele Levine, CEO, Roy Morgan Research, said, despite ongoing debate about their lack of nutritional value, soft drinks continue to be enjoyed by millions of consumers around the world.

“The leading soft drink in the Antipodes, Coca-Cola is consumed by 3,745,000 Australians and 898,000 Kiwis in any given seven days, with other Coke sub-brands also among the top five soft drinks in each country. Meanwhile, Peruvian brand Big Cola reigns supreme in Indonesia, being consumed by almost as many people as the total population of Australia in an average seven days,” Levine said.

In New Zealand, one quarter of the population drink Coca-Cola in an average seven days, more than twice the amount who consume the second most popular brand, Sprite, 12 per cent.

Coca Cola Zero (10 per cent) is in third position, but local brand Lemon & Paeroa (also known as L&P) is snapping at its heels.

Big Cola is Indonesia’s most popular soft drink, consumed by 14 per cent of the population in an average seven day period, however, its lead is not as emphatic as that of Coca Cola in Australia and New Zealand.

Second favourite, Fanta, is consumed by a little more than 12 per cent of Indonesians, while the third most popular brand, Coca Cola, is enjoyed by a fraction less than 12 per cent, which is still around 20 million Indonesian.

“The popularity of Fanta in Indonesia highlights how different these three markets are, notwithstanding their mutual love of cola. In Australia, Fanta only just scrapes into the top 10, being placed ninth. In New Zealand, it is the eighth-most popular soft drink,” Levine said.

“The ever hanging soft drink market is competitive at the best of times, but for brands wishing to succeed in different countries, the challenge is even greater. A detailed understanding of the differences and similarities between their current and potential markets is crucial if they are to get ahead and stay ahead.”

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Source: Roy Morgan Single Source (Australia), January-December 2014 (n=15,944); Roy Morgan Single Source (New Zealand), November 2013-October 2014 (n=11,665); Roy Morgan Single Source (Indonesia), January-December 2014 (n=30,390). Base: Australians, New Zealanders and Indonesians 14+

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