The update comes as the company introduces a natural reformulation of existing recipes, in addition to the launch of new flavours.
Award winning design agency, Boxer and Co, whose clients includes Raffertys Garden and Table Of Plenty, was tasked with updating the packaging to drive consumer engagement.
The revamped design includes light pastel colours, hand drawn elements, and the inclusion of a ‘flavour cow’- an outline of the animal with the yoghurt’s flavour indicated inside through imagery.
The inside of each label features cow facts and activities to promote customer interaction and brand recall.
On the old packs, the Brownes brand wasn’t prominent enough and didn’t stand out among the multiple players on the shelf.
As part of a three-phase instore marketing campaign, the design company produced life size cows which were used as an anchor for sampling.