Roasts, the pre cut potato range from McCain Food’s portfolio of products, has taken out the top spot in the Frozen Sides category at the Product of the Year Awards.
The company said that the distinction, awarded by an independent consumer survey of 14,300 grocery shoppers, is testament to its commitment to innovation in its flagship category.
“Potatoes are the foundation of the McCain Foods business, so we’re honoured to receive this award for our new Roasts in the Frozen Sides Product category,” said Angela Thorpe, marketing manager, McCain Foods.
“An overwhelming 71 per cent of Australians make and roast their potatoes from scratch, so acceptance and success of a convenient, frozen format in Roasts is a real breakthrough for us.”
“We’ve witnessed a significant shift in consumer behaviour which defies traditional trends – Australians are now enjoying that Sunday roast feeling any night of the week – and that’s an exciting step forward for us,” Thorpe added.
Updated packaging displaying the “Product of the Year” stamp will be released, with the company also celebrating the award win with new point of sale advertising, and a social media and television campaign launching later this year.
Traditional Roasts, and Rosemary& Garlic Roasts are available in a 800g pack for RRP $4.49.
They are available in the freezer aisle of selected Coles, Woolworths, and IGA stores nationally.
