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Aussies keen to know food sources

Traceability PACKAustralians want to know more about the origin of the food they consume, says a new research.

A total of 93 per cent of Australians believe all food should have clear labelling that details its source, while 71 per cent show interest in knowing more details of the farms from which the meat was sourced.

Australian owned Lilydale has commissioned a study on food traceability, which shows that animal welfare and food safety are the key drivers for consumers wanting to understand exactly where their food comes from.

Most consumers want food sourced from within Australia, and 70 per cent want to know where it originated.

As many as 70 per cent of Australians are concerned about the risk of disease being imported from overseas food product, while 81 per cent are also concerned about lower standards and regulations on imported foods.

In response to this need more for more information, Lilydale packs its free range chicken packaging with information that allows customers to trace the products’ source.

Lilydale spokesperson, Anna Wesser said: “We’re proud of our home-grown produce so we wanted to introduce labeling that allows our customers to trace the source of the chicken right down to the very farm it was grown on.

“Australians want to better understand farming practices at the source of the product.”

 

 

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