Premium water brand, FIJI Water, has recently acquired two of the country’s biggest hotel groups, adding to a hospitality portfolio that includes the Four Seasons Hotel Sydney.
FIJI Water will now be enjoyed by guests of the InterContinental Melbourne The Rialto and Melbourne Marriott Hotel, as the water partner of both luxury hotels groups.
Vice President of FIJI Water Asia, Australia & EMEA, Wai Mei Lee, puts FIJI Water’s continued success in the hospitality industry down to the brand’s tailored approach to business and clients.
“We are proud to say FIJI Water is the premium water of choice for many luxury hotels in Australia. We are committed to working with our clients to develop personalised partnerships that assist them in achieving their goals whether that be profitability, volume or premium brand alignment,” said Wai Mei Lee.
“We’re looking forward to seeing our iconic blue square bottles enjoyed by guests during their stays at these luxury venues.”
The announcement followed a strong growth period for the premium water brand, having experience double-digit growth annually for the last three years. In 2016, FIJI Water successfully launched its redesigned bottle in the Australian market.
