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Fever-Tree receives global recognition

Fever Tree Tonic WaterFever-Tree has been voted No.1 Best Selling and No.1 Top Trending Tonic Water Brand in Drink International’s 2018 Annual Brand Report.

“Last year was an incredible year for Fever-Tree in the Australian market. The launch of Aromatic exceeded all expectations and sold out in half the expected time. This year will be even stronger, with ambitious targets set to challenge the brand as more competitors arrive in the market,” said Andy Gaunt, Fever-Tree Asia Pacific brand director.

The beverage company said in a statement, it’s the fourth year in a row they have been voted both the best selling and top trending tonic. The prestigious report is based around a poll of the best bar and drinks leaders in the world with the opinions gathered from experts from Asia’s 50 Best Bars, the Time Out Bar Awards, The CLASS Bar Awards, Tales of the Cocktail Spirited Awards and the Mixology and Australian Bartender Awards in addition to the existing World’s 50 Best Bars group.

Fever-Tree said in Australia, the brand has grown to triple digits over the past two years and is expected to double in size again this year. This is due to growing consumer awareness due to increased grocery distribution, as well as presence on and off premise. Another contributor to the brands growth is the continuously rising gin boom. As of September 2017, gin was in growth at 10 per cent with the super premium/premium category growing approximately 20 per cent Moving Annual Total (MAT).

Founded in 2005 by Charles Rolls and Tim Warrillow, Fever-Tree has established itself as the tonic of choice for premium spirit drinkers and bar tenders around the world, with Charles and Tim travelling as far afield as the Democratic Republic of Congo, Ivory Coast and India for the finest natural sourced ingredients used in their range of high quality, premium mixers.

Fever-Tree said winning these two awards for the fourth year running demonstrates the continued success of the Group’s pioneering approach to taste and quality of ingredients within the mixer category, which continues to accelerate alongside the increasing global trends of premiumisation, authenticity and mixability.

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