Confectionery giant Nestlé is opening a KitKat Chocolatory in Sydney’s CBD next month, following on from the success of its Melbourne store.
The KitKat Chocolatory, which creates handcafted premium KitKat bars, is currently under construction and is set to open on Monday July 6 at The Mid City Sydney.
Visitors will be invited to design their own KitKat bar, explore exclusive creations and dine at the in-house chocolate cafe.
“Discover KitKat like never before – immerse yourself in a delectable experience, perfect for the ultimate break,” a business listing reads.
Housed at the former Trenery store site at number 54/197 Pitt Street, the store will be open seven days a week and is set to benefit from the high level of foot traffic in the shopping district.
Head chocolatier Connie Yuen told Inside FMCG that the Chocolatory is bigger and better than the Melbourne store and will offer Sydneysiders “a break like never before”.
“We have ‘Create your Break’ where you can customise your own break, we have exciting new flavours, new packaging and we’re also introducing a chocolate coffee bar,” Yuen told Inside FMCG.
The boutique store will also offer a Tasting Table serving up premium desserts that champion the KitKat bar in many forms.
The confectionery giant has hired a host of new staff including chocolatiers and baristas for the boutique store.
“The chocolatiers creating thoses desserts are all trained pastry chefs,” Yuen said.
These chocolatiers have all taken part in extensive training with KitKat ahead of the opening to showcase the product through a variety of forms and flavours.
“We will be exploring churros, pistachios, melon, and the Tasting Table will feature exciting flavours such as yuzu and matcha,” she said.
“We definitely want to bring that premium experience to our customers.”
There will also be a selection of special gift products and unique flavours available for purchase at the store.
The KitKat chocolate cafe is already taking bookings online through OpenTable for the KitKat Chocolatory Tasting Table, which seats three people maximum per reservation, starting from Monday July 6.
“Discover KitKat like never before. Our chocolatier’s have created an exceptional menu, showcasing four unique KitKat experiences,” the OpenTable description reads.
The brand’s ruby chocolate, pictured above, is expected to be part of the tasting menu. KitKat Ruby launched a limited edition version across Australia last year.
The KitKat Chocolatory in Melbourne, which opened in 2016, is the world’s first permanent KitKat ‘Chocolatory’ shop. The brand has since expanded the Chocolatory to five other countries including Japan, Malaysia and more recently the UK, Canada and Brazil.