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Beiersdorf partners with Foodbank Australia, gifting 50,000 Nivea products

FMCG company Beiersdorf Australia has partnered with the charity organisation, Foodbank Australia.

The maker of Nivea and Elastoplas has donated products via the ‘Care Beyond Skin’ program. In August it gave the organisation more than 50,000 personal care items, including hand sanitisers, for those in need in Victoria.

“For nearly 140 years, we at Beiersdorf have had ‘care’ at the heart of everything we do,” said Clynton Bartholomeusz, Beiersdorf Australia MD. “Our purpose, Care Beyond Skin, not only expresses our passion for skincare, but it embodies our commitment to also caring for people and communities in need. That is why we are so pleased to become an official national donor with Foodbank Australia and support the important work they do.”

Foodbank Australia CEO Brianna Casey said the organisation was grateful for Beiersdorf’s continuing support and donations.

Beiersdorf previously donated to Foodbank Elastoplast essentials and Nivea sun care for bushfire victims early this year. The FMCG company also pledged €50 million to support international communities affected by the Covid-19 pandemic.

Working with international organisations and local authorities, the company donated 1 million litres of disinfectant and 5 million Nivea skin- and hand-care products to medical staff; gave financial support to NGOs and local partners of the Beiersdorf Group worldwide and doubled employees’ personal donations.

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