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New Zealand’s Tasti charts rapid growth in Australia

New Zealand's Tasti charts rapid growth in Australia
New Zealand’s Tasti charts rapid growth in Australia

New Zealand snack company, Tasti, is expanding its range in Australia with the launch of the Indulge Bar.

The release of the new product follows the brand’s entry into the Australian market last year with Fruit+Vege Wholefood balls and Protein+ Bars.

The new chocolate-coated oat bars come in three flavours: Choc Caramel, Cookies & Cream, and Double Chocolate, which feature 100 calories per serving.

Established in 1932, the company is known for their innovations into snacking, exploring plant-based products, probiotics and superfood ingredients. It currently holds a 21 per cent value share in New Zealand and is looking to build its market in Australia.

“We’ve been thrilled by the response from Aussie consumers to our recent innovation of wholefood balls and bars ranged by our Australian retailers,” said Josette Prince, MD, Tasti

“We pride ourselves on innovation and look forward to launching more delicious snacking products to meet this strong demand.”

The Tasti Indulge Bars are available exclusively at Woolworths supermarkets across Australia with an RRP of $5.50.

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