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Bega launches sports milk, backed by research

Bega launches sports milk, backed by research
Bega Good Sport (Source: Bega)

Dairy company Bega has launched its first-ever flavoured sports milk, Good Sport, seeking to encourage more Aussies to refuel after working out.

The company conducted research with Monash University and found that consuming chocolate milk hours after physical activity delivered benefits, including hydration, carbohydrate refuelling, and muscle repair.

The research led to the development of the flavoured sports milk, formulated with a scientifically designed ratio of nutrients to make workout refuelling “easy and delicious”.

Associated professor Ricardo Costa, who led the research, reveals the role that flavoured milk can play in exercise recovery and makes it more appealing to active Australians.

“The clinical trials showed that flavoured dairy milk consumed after exercise was more effective as a rehydration beverage than a standard carbohydrate-electrolyte beverage,” he explains.

Claire Saundry, nutritionist and accredited sports dietitian at Bega, shared research showing taste and lack of believability are two of the most common reasons Aussies avoid traditional sports recovery drinks. Bega’s sports milk aims to help break these barriers.

“Good Sport prioritises taste and natural nutrition, contains a nutrient package backed by scientific research, and we’re delighted to help Aussies meet their post-exercise recovery nutrition goals with distinctively Aussie owned innovation made from Australian milk,” she added.

Good Sport is available in both 350ml chocolate and strawberry flavours at select Coles and Woolworths stores, independent retailers and convenience stores nationwide.

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