Hemp Foods Australia (HFA), an Elixinol Wellness subsidiary, has secured distribution in more than 800 Coles stores nationwide for its Functional Seed Mix range.
The range is made from hemp seeds combined with fruits, nuts, and seeds, which the company says is formulated to deliver specific health benefits. It includes an Antioxidant Seed Mix, Gut Health Support Seed Mix, Omega Seed Mix, and Omega Seed Mix.
HFA says its partnership with Coles is an important step in its retail distribution strategy, following a deal with Woolworths late last year to stock its Hemp Gold Seed Oil.
“To secure national distribution with Coles for our new Seed Mix range means that our brand can now be found on the shelves of Australia’s two largest supermarket chains,” said Felipe Favaro, GM at Hemp Foods Australia.
Favaro said that while the company has been working on driving its e-commerce strategy, it also recognises the importance of brick-and-mortar sales.
“We are seeing more interest from supermarkets to stock our products as the mainstream appeal of hemp continues to grow,” he continued.
The company also expanded its partnership with Costco, which added its Hemp Gold Protein to its stores following a recent distribution of HFA’s Australian Hemp Seeds.
“Hemp is not only good for you, but it’s also good for the planet,” claims Favaro. “Hemp draws more carbon from the atmosphere than trees!”
HFA products are available in leading health food stores and local supermarkets, including select IGAs and Harris Farms nationwide.
